Editorial Reviews
A selection of editorial reviews highlighting the book’s originality, clarity, and practical value.
“Avanessian takes a clear interest in his subject, and readers will appreciate his enthusiasm throughout the text, as well as the many citations that demonstrate his arguments’ grounding in research.”
Kirkus Reviews
“Presented with a novel focus, Selling Senses™ offers a unique perspective on sales.”
BlueInk Review
“Selling Senses™ is an illuminating business guide.”
Foreword Clarion Reviews
Reader Reviews
What readers, sales professionals, and business leaders are saying about Selling Senses™ — including 150 reviews with 4.9 stars on Amazon.
⭐⭐⭐⭐⭐
Larry Levine
2x Best selling author, keynote speaker, podcaster, and sales & influence expert
Armen Avanessian’s book is a must read.
Reviewed in the United States on July 24, 2026 — LinkedIn
Armen introduces a fresh approach to leadership that combines sensory influence, emotional intelligence, and spiritual intelligence to create stronger connections and better team performance.
⭐⭐⭐⭐⭐
Robert L. Jolles
5x Best selling author, keynote speaker, podcaster, and sales & influence expert
Selling That You Can Feel
Reviewed in the United States on January 5, 2026 — Amazon
Selling Senses™ is a smart, engaging book that reminds us selling isn’t just about logic; it’s about feeling. By blending sensory marketing with inner wisdom, Armen Avanessian shows how authentic, emotionally rich experiences create deeper customer connection.
⭐⭐⭐⭐⭐
Dr. Javier A. Carlin
Founder, CEO, and Master Practitioner of NLP • MER® • Hypnosis | Doctor of Physical Therapy
A Fresh, Insightful Take on Sales That Every Business & Marketer Should Read
Reviewed in the United States on January 5, 2026 — Amazon
This was one of the most original business books I’ve read in a long time. Rather than focusing solely on data and traditional tactics, Armen invites readers to explore how the five senses and even intuition, shape real buying decisions. From sight and sound to smell, touch, and taste, the book offers practical strategies and memorable examples that show how sensory engagement can influence customer behavior and build deeper brand loyalty.
⭐⭐⭐⭐⭐
Justin Michael
10x International best-selling author and Fortune 500 global executive coach
Extra Sensory
Reviewed in the United States on January 30, 2026 — Amazon
Armen Avanessian reframes selling as sensory architecture, not persuasion. Selling Senses™ blends neuroscience, intuition, and real-world case studies to show how sight, sound, scent, touch, taste, and inner wisdom drive decisions. Practical, original, and human, it’s a blueprint for building brands people feel, remember, and trust – with clarity and depth.
⭐⭐⭐⭐⭐
Mark Fleming Jr.
Entrepreneur and Author, Fortune 800 Exit, 7× Inc. 5000 Awardee
Lots of Information
Reviewed in the United States on February 16, 2026 — Amazon
Armen does a great job consolidating so many important aspects of sales and the sales process into a single place. His experience is obvious and his book opens the door to others to learn through his experience too.
⭐⭐⭐⭐⭐
Victor Antonio
SKO Sales Speaker, Future of Selling (2025) Author, Host of the Sales Influence Podcast
More than a Sales Book
Reviewed in the United States on February 23, 2026 — Amazon
This is a fascinating book that’s hard to categorize as a pure sales book; it’s a bit more than that!
This book lies at the intersection of Marketing, Product Design, and Sales with a pinch of Behavioral Psychology. Truly a different read than your typical sales book. The book exemplifies how thinking differently about how we sell, market, and present can enhance selling by engaging the senses, from haptics to the olfactory system.
Bring the Conversation Further
Interested in the ideas behind Selling Senses™ for media, speaking, or consulting? Connect with the author or continue exploring the book.
Available for interviews, events, and sales training conversations.
