reader engagement
Reviews
What Readers, Leaders & Industry Voices Are Saying About SELLING SENSES™
Editorial Reviews
Editorial reviews of SELLING SENSES™ and its practical approach to sensory-driven sales.
“Avanessian takes a clear interest in his subject, and readers will appreciate his enthusiasm throughout the text, as well as the many citations that demonstrate his arguments’ grounding in research.”
“Presented with a novel focus, SELLING SENSES™ offers a unique perspective on sales.”
“SELLING SENSES™ is an illuminating business guide.”
Reader Reviews
What readers, sales professionals, and business leaders are saying about SELLING SENSES™ — including over 100 reviews with 4.9 stars on Amazon.
⭐⭐⭐⭐⭐
Larry Levine
2x Best-selling author, Keynote Speaker, Podcaster, and Sales & Influence Expert
“Armen Avanessian’s book is a must read”
Armen introduces a fresh approach to leadership that combines sensory influence, emotional intelligence, and spiritual intelligence to create stronger connections and better team performance.
⭐⭐⭐⭐⭐
Robert L. Jolles
5x Best-selling author, Keynote Speaker, Podcaster, and Sales & Influence Expert
“Selling That You Can Feel”
Selling Senses™ is a smart, engaging book that reminds us selling isn’t just about logic; it’s about feeling. By blending sensory marketing with inner wisdom, Armen Avanessian shows how authentic, emotionally rich experiences create deeper customer connection.
⭐⭐⭐⭐⭐
Dr. Javier A. Carlin
Founder, CEO, and Master Practitioner of NLP • MER® • Hypnosis | Doctor of Physical Therapy
“A Fresh, Insightful Take on Sales That Every Business & Marketer Should Read”
This was one of the most original business books I’ve read in a long time. Rather than focusing solely on data and traditional tactics, Armen invites readers to explore how the five senses and even intuition, shape real buying decisions. From sight and sound to smell, touch, and taste, the book offers practical strategies and memorable examples that show how sensory engagement can influence customer behavior and build deeper brand loyalty.
⭐⭐⭐⭐⭐
Justin Michael
10x International best-selling author and Fortune 500 global executive coach
“Extra Sensory”
Armen Avanessian reframes selling as sensory architecture, not persuasion. Selling Senses™ blends neuroscience, intuition, and real-world case studies to show how sight, sound, scent, touch, taste, and inner wisdom drive decisions. Practical, original, and human, it’s a blueprint for building brands people feel, remember, and trust – with clarity and depth.
⭐⭐⭐⭐⭐
Mark Fleming Jr.
Entrepreneur and Author, Fortune 800 Exit, 7× Inc. 5000 Awardee
“Lots of Information”
Armen does a great job consolidating so many important aspects of sales and the sales process into a single place. His experience is obvious and his book opens the door to others to learn through his experience too.
⭐⭐⭐⭐⭐
Victor Antonio
SKO Speaker, Best-Selling Author, & Host of the Sales Influence Podcast
“More than a Sales Book”
This is a fascinating book that’s hard to categorize as a pure sales book; it’s a bit more than that!
This book lies at the intersection of Marketing, Product Design, and Sales with a pinch of Behavioral Psychology. Truly a different read than your typical sales book. The book exemplifies how thinking differently about how we sell, market, and present can enhance selling by engaging the senses, from haptics to the olfactory system.