The author
Meet Armen
Discover the perspective behind SELLING SENSES™ and how sensory-driven selling can help professionals build more meaningful customer connections.
About the author
Armen Avanessian
Armen Avanessian is an award-winning sales leader with more than twenty years of frontline success in fintech and payments. Known for consistently surpassing targets and developing high-performing teams, he has built his career on a simple belief: sales excellence begins with human connection.
Armen brings a fresh perspective to modern marketing by blending sensory influence with Spiritual Intelligence (SQ), a combination that helps people engage more deeply, communicate more authentically, and create experiences customers remember. His approach has driven measurable growth, stronger relationships, and business performance that repeatedly exceeds expectations.
Through his writing, training, and leadership, Armen continues to inspire professionals to sell with clarity, empathy, and purpose.
Presence
The Story Behind SELLING SENSES™
After more than two decades in sales, leadership, payments, and business development, Armen began noticing something traditional sales training often overlooked: buyers rarely experience a decision as purely logical. They respond to what they see, hear, feel, sense, and ultimately trust.
That observation became the foundation for SELLING SENSES™—an exploration of how sensory influence, human connection, emotional awareness, and inner wisdom can shape the way people communicate, decide, and build relationships.
For Armen, the goal was never to create another book of scripts or closing techniques. It was to explore a more human question: What makes an interaction genuinely memorable?
The author’s work extends beyond the page through media appearances, live events, and conversations that invite audiences to think differently about influence, communication, and customer experience.
Connect
Schedule Armen
Reach out for media inquiries, speaking opportunities, podcast features, or consulting conversations inspired by the ideas in SELLING SENSES™.
