EXPERIENCE. CONNECT. TRANSFORM.

The Future of Sales Isn’t More Information. It’s More Human Connection.

SELLING SENSES™ explores a different way to sell—one built around sensory awareness, human connection, and the signals that shape trust before a decision is ever made.

GET the Book

Contact ARMEN

About The Book

Unlock the Hidden Power of the Senses to Transform Your Sales

In SELLING SENSES™: Unlocking the Power of Sensory Sales and Inner Wisdom, Armen Avanessian reveals a breakthrough approach to sales and marketing: using sensory influence to shape emotion, deepen trust, and drive buying decisions. Instead of relying solely on data or scripts, this guide shows you how to activate the five senses — plus the emerging sixth sense of inner wisdom — to create unforgettable customer experiences.

SELLING SENSES™ brings together real-world sales experience, behavioral insight, and inner wisdom to help professionals understand not only what customers say—but what they experience.

This transformative guide blends science, psychology, and storytelling to show how the senses influence every moment of the customer journey. You’ll discover how sight, sound, scent, touch, flavor, and intuition work together to create memorable experiences that resonate long after the conversation ends.

Use visual cues to spark emotion and influence instant decisions
Shape sound and atmosphere to elevate mood and extend engagement
Leverage scent to trigger memory, desire, and loyalty
Create touch-based interactions that build emotional ownership
Craft flavor-driven moments that surprise, delight, and strengthen brand recall
Tap into inner wisdom to connect authentically and lead with purpose

Through compelling case studies and practical insights, SELLING SENSES™ shows you how to elevate your influence, deepen relationships, and lead with purpose. Whether you’re a seasoned sales professional or just beginning your journey, this book will change the way you see — and feel — the world of sales.

International Impact Book Award Finalist

Foreword by Rob Jolles

“SELLING SENSES™ is a smart, engaging book that reminds us selling isn’t just about logic, it’s about feeling. By blending sensory marketing with inner wisdom, Armen Avanessian shows how authentic, emotionally rich experiences create deeper customer connection.”

Beyond the Book

Experience. Connect. Transform.

SELLING SENSES™ extends beyond the page with opportunities for readers, event organizers, and organizations seeking practical insight and meaningful conversations.